PLEASE NOTE – THIS IS A LIVING DOCUMENT.
AS SPEAKERS, SPECIAL GUESTS, AND INFORMATION IS CONFIRMED THE INFORMATION WILL BE UPDATED HERE.

THURSDAY, SEPTEMBER 6, 2018

7:00 AM – 5:00 PM

REGISTRATION / INFORMATION
Registration for the Convention and/or Individual Events.

10:00 AM – 2:30 PM

SUPPLIERS AND BUYERS NETWORKING
SPONSOR: Ford
Businesses will have the opportunity to enhance their network at this FREE Procurement Matchmaking Event with businesses, corporations, state and federal agencies, and universities. No business is too large or too small to attend this event. This opportunity to meet with decision makers regarding procurement is priceless. Why would anyone go to a business convention and leave money on the table?

12:00 PM – 12:30 PM

LUNCH ON THE GO
Take a quick break, grab a box lunch, and continue networking.

12:00 PM – 4:00 PM

BUSINESS EXHIBITOR SET UP
Vendors who need to set up early have an opportunity to do so. These exhibit booths will be in the closed area that will be secured overnight.

1:30 PM – 2:30 PM

EXECUTIVE COMMITTEE MEETING
Closed Meeting for the TAMACC Executive Committee

2:00 PM – 2:50 PM

17 TIPS TO SUPERCHARGE YOUR DIGITAL MARKETING STRATEGY
SEO, WordPress, Facebook, Instagram, Blogging… where do you start, and how do you find the time to fit it all in? In this workshop, Kyle Bailey of Frontburner Marketing walks you through an overview of how to tell your story and attract more customers with an effective Digital Marketing Strategy.

Kyle Bailey, Frontburner Marketing
Kyle Bailey is a consultant, speaker and (soon-to-be) author who regularly speaks and consults on the Sales Process and how small business owners can use it to improve online marketing tools like Email Marketing, Social Media Strategies, SEO, Blogging and more. A native Austinite, he plays guitar with different people around town, loves his God, his family and his friends

2:45 PM – 4:00 PM

GOVERNMENT AGENCY AND MOC PARTNERS’ MEETING
Closed Meeting for the Federal, State, Local Agencies, and University Purchasers and HUB Coordinators

3:00 PM – 3:50 PM

HOW TO ACHIEVE EXCELLENT CUSTOMER SERVICE
Harrison’s focus on practical and easy-to-apply tactics that will help you assist your customers. Some key skills that people will walk away with is how to have a successful first impression, have effective telephone techniques, improve your listening skills, how to handle a complaint and finally S-E-N-T an easy to remember technique to increase your customer satisfaction.

Michael Harrison, Customer Service Trainer and Consultant, Founder and Owner of Customer Service Excellence
Michael Harrison is a Native Texan born in Kingsville, Texas. Retiring with 41 years in the banking industry in Corpus Christi as well as serving as Market President for Bank of America. Holds a business degree from Texas A&I – Kingsville and has taught marketing at a college level. He also has served as a director on the boards of: Chamber of Commerce, Better Business Bureau, Habitat for Humanity, YMCA, and the United Way. Mr. Harrison has developed a customer service-training program that he has presented to thousands of participants with business, non-profits, and conventions. He and his wife moved to Buda, Texas last year so that they could be close to their children, and first grandchild. His delivery is direct, fun, and lively. His philosophy is simple: An audience can listen, learn, and laugh – all at the same time.

6:00 PM – 9:00 PM

WELCOME RECEPTION AND OPENING CELEBRATION
Keynote Speaker: Julian Alvarez, III, Commissioner, Texas Workforce Commission
Guest Speakers: Honorable John Thomaides, Mayor, City of San Marcos

Reconnecting with the TAMACC family and network with elected officials, state agencies, corporate representatives, and leaders from around the state.

FRIDAY, SEPTEMBER 7, 2018

7:00 AM – 5:00 PM

REGISTRATION / INFORMATION
Registration for the Convention and/or Individual Events.

7:00 AM – 8:30 AM

EXHIBITOR CONTINENTAL BREAKFAST
Attendees enjoy a light Continental Breakfast

7:00 AM – 8:45 AM

BUSINESS EXHIBITOR SET UP
Vendor booths set up in time for the Ribbon Cutting

8:00 AM – 9:00 AM

ALLIANCE PARTNERS’ BOARD OF DIRECTORS’ MEETING
Closed Board Meeting for the Affiliate Partner

9:00 AM – 9:15 AM

BUSINESS EXPO RIBBON CUTTING
All Attendees and Exhibitors are invited to Join the Ribbon Cutting Ceremony to open the Business Expo

9:00 AM – 5:00 PM

BUSINESS EXPO
The Business Expo is a FREE event for the convention attendees and local community to attend. During the Business Expo, numerous exhibitors from across the state and local businesses will have material and product information available.

9:45 AM – 10:30 AM

ACTIVE SHOOTER: A CITIZEN’S GUIDE TO PLANNING FOR SURVIVAL
The Civilian Response to Active Shooter Events (CRASE) course, is designed and built on the Avoid, Deny, Defend (ADD) strategy. It provides strategies, guidance and a proven plan for surviving an active shooter event. Topics include the history and prevalence of active shooter events and civilian response options.

Bo Kidd, Chief of Police, Buda, Texas
Bo Kidd has been in law enforcement for twenty-three (23) years. Held assignments as a Patrol Deputy, Field Training Officer, Detective/Narcotics Investigator, Patrol Sergeant and Captain. Kidd served ten (10) years with the Hays County SWAT Team, he retired from that unit as the Commander in 2008. He was appointed in April of 2010 as the Chief of Police for the City of Buda. A couple of the certifications that Kidd holds includes the TCOLE Instructor and the Master Peace Officer Certification. Kidd has instructed numerous Tactical and Use of Force Topics to thousands of law enforcement officers around the country in numerous states. He has been an adjunct instructor for the nationally acclaimed Advanced Law Enforcement Rapid Response Training program (ALERRT) since 2003.

9:45 AM – 10:30 AM

BUSINESS ETIQUETTE FOR LEADERSHIP
Participants of this training will have a better understanding of the rules of etiquette in the workplace. In addition, participants of this training will be able to take the concepts learned and apply them to their leadership situation. Participants will learn skills that can lead to improved productivity, better management and an overall increase in professional growth that will help leaders be more successful.

Barbara Baggerly-Hinojosa, Ph.D., CEO, Leadership Empowerment Group
Barbara Baggerly-Hinojosa, Ph.D., is a wife, mother and educator living in the Rio Grande Valley of Texas. As the CEO of the Leadership Empowerment Group she serves the business, education, government, and healthcare industries with training and coaching on leadership development, conflict management, team building, communication, and strategic planning. In addition, Dr. Baggerly-Hinojosa is the owner of Mid Valley Publishing which produces and publishes The Mercedes Enterprise newspaper. Finally, Dr. Baggerly-Hinojosa is a professor of leadership studies at Our Lady of the Lake University in the School of Business and Leadership Studies where she teaches Ph.D. and courses in leadership theory, conflict management, business strategy and oral communications. She has published three books on leadership: “Are You a Ten?” “The Ten Characteristics of a Servant Leader, The Leadership Collection,” and “Eres un Diez?” And has been a contributing author in various leadership textbooks and has published articles in numerous academic journals. Dr. Baggerly-Hinojosa serves her community by participating as a board member for the Hidalgo County Cotillion Dr. Hector P. Garcia Memorial Foundation, The Deep South Texas Panhellenic Society, Excellence in Teaching and the Organization of Women executives. In 2017, Dr. Baggerly-Hinojosa was named Woman of the Year by the Mercedes Chamber of Commerce and has recently been named 2018 RGV Business Woman of the Year by the RGV Hispanic Chamber of Commerce.

9:45 AM – 11:50 AM

DOING BUSINESS WITH THE UNIVERSITY OF TEXAS SYSTEM
At this workshop, representatives for UT System Administration and several of its institutions will discuss upcoming procurement opportunities, their procurement process and requirements, and what it takes to bid successfully. UT System Institutions spends hundreds of millions of dollars each year purchasing a wide variety of products and services.

Hopeton Hay, Director of HUB Programs, University of Texas Systems
Hopeton Hay has served as Director of The University of Texas System Office of Historically Underutilized Businesses (HUB) and Programs since 2012. Prior to becoming Director, he managed its Technical Assistance Program for seven years, providing hands on business assistance and training for minority- and women-owned construction firms. Under his leadership, the Technical Assistance Program assisted HUB firms with obtaining over $32 million in bonding and has provided education and training to over 500 HUB construction firms. Hopeton has over 25 years of experience managing programs and initiatives that promote the growth, education, and development of small, minority, and women-owned business in Texas.

9:45 AM – 11:50 AM

LEADERSHIP AND ITS CONNECTION TO EMOTIONAL INTELLIGENCE
J.A. Gonzales, Ed.D., Superintendent, McAllen Independent School District
Dr. J.A. Gonzalez became the McAllen ISD’s Superintendent in August 2016 and oversees a district with nationally ranked high schools. Last week, this large South Texas school district earned an “A” state accountability rating, two District Post-Secondary Readiness Distinctions, and a perfect score in the state’s Financial Integrity Rating System for the seventh straight year. A veteran of 22 years as an educator, Dr. Gonzalez initiated the creation of STEAM-Plus in Pre-Kinder through 12th grades. This learning framework places a great emphasis on Science, Technology, Engineering, Arts and Match, including coding, rocketry, and robotics. STEAM-Plus also systematically addresses a child’s emotional intelligence. As a principal, Dr. Gonzalez was a state finalist for Principal of the Year and participated in The Principals’ Center at Harvard University. He has taught in the Educational Leadership Department as a Practicing Lecturer at the former University of Texas Pan American. He graduated from Texas A&M University Kingsville with a Bachelor of Science in 1996; earned a Master of Science in Educational Administration in 1999 and completed his Doctor of Education with an emphasis in Educational Leadership in 2008, both from University of Texas Pan American. Dr. Gonzalez married Shahroo T. Gonzalez, a McAllen Memorial High School alumnus. He and his wife have three children: Joe Douglas, Samantha Isabella and Joshua Jay.

9:45 AM – 11:50 AM

SALES TECHNIQUES AND HOW TO CLOSE THE DEAL
Would it be okay if you closed more sales more often and with less resistance? There’s an old saying: “If you don’t learn how to communicate, you’ll always struggle to get your way.” In this fast-paced session, sales master Cesar Rincon will share 10 magic phrases that will help you get more appointments, close more sales and increase your profits!

Cesar Rincon, Founder and President, CRI
Over the last 28 years, Cesar Rincon has been in the entertainment, marketing and media business in various capacities, including live entertainment, event production, radio and television production, sales, advertising, marketing and management. Cesar Has worked for and consulted with companies such as Univision, SIGA broadcasting, Lotus Communications, Miller Brewing, Gallery Furniture, H-E-B, the Houston Chronicle, Shell and many more. Cesar believes everyone has a diamond inside of them and the unlimited power of human potential. His focus is always to have a positive impact in other people’s lives by always being a resource and an advisor. Cesar is the founder and president of CRI / Cesar Rincon International, a sales, marketing and personal development firm. He is author of the book and DVD 10 Secrets to Sales Success, and the forthcoming book Rock Your Life. Originally from Colombia, Cesar has lived in Houston since 1993 and has been married to Amy since 1998. They have three children: Alexandra 18, Cole 16 and Marissa 14.

12:00 PM – 2:00 PM

LATINA EMPOWERMENT LUNCHEON
Keynote Speaker: Cecilia Abbott, First Lady of Texas
Guest Speaker: Honorable Gisela D. Triana, Judge, 200th District Court
Awardees – Businesswoman of the Year: Yolanda Arriola, President, Southwest University and Edna Posada, President, Aldani, Inc.

This luncheon focuses on the great accomplishments of our Latina entrepreneurs. Three women who have excelled over the last year will receive the TAMACC Businesswoman of the Year Award. Keynote Speaker will provide an inspirational message for our Latina business owners, future entrepreneurs, and a reminder of how empowering women truly are in Texas.

2:15 PM – 3:30 PM

CORPORATE PARTNERS’ MEETING
Closed meeting for the TAMACC Corporate and Future Partners

2:15 PM – 3:00 PM

DISCOVERING RELATIONAL LEADERSHIP
There are 4 different personality types: Dominant, Inspiring, Supportive, and Cautious. When we start to understand who we are and how we are motivated, it greatly impacts our relationship with ourselves and others. Bridgett McAdams-Krause will take this concept and relate it to your Employees, Vendors, Sponsors and Executive Team in a fun light-hearted manner that will keep them engaged, laughing and learning. Understanding what drives certain personality types to want details versus speed or procedures versus fun, is a true game changer in customer service.

Bridgett Krause, Trainer and Executive Coach, John Maxell Team; Founder and CEO, Dream Big Facility
Bridgett Krause graduated from San Diego State University and owned a successful million-dollar business in Texas for eight years. Bridgett has since moved out of the daily operations of that business to help other businesses, schools, organizations, and individuals grow and thrive. Bridgett is a part of Global Transformation with the John Maxwell Foundation, training thousands of leaders in Guatemala, Paraguay, and Costa Rica to help transform the values and culture of these nations. She has conducted workshops and keynotes on leadership and personal growth for multiple state conferences, the Lowe’s Corporation, University of Texas Rio Grande Valley, and many private and non-profit organizations. Bridgett currently serves on the President’s Advisory Council and as a Peer to Peer Teaching Partner on the John Maxwell Team training 18,400 plus Team members in over 153 countries. Her greatest passion is helping individuals find their purpose and empowering them to walk out a life they design and choose. Bridgett currently lives in New Braunfels, Texas with her husband and business partner Ryan Krause, two miniature schnauzers, Bekkar and Bella, and the ruler of their home is a 13-year old feline named Sterling.

2:15 PM – 3:00 PM

ENTREPRENEURSHIP: WHAT IS IT AND HOW DOES IT WORK
Entrepreneurship is defined as the activity of setting up a business or businesses, taking on financial risks in the hope of profit. This is a simple definition for a complex subject. Participants in this workshop will learn from experienced facilitators the benefits of being an entrepreneur, the characteristics/traits needed to be an entrepreneur. Entrepreneurship is risky proposition and not for everyone. If you think you have what it takes to find, evaluate, and develop an opportunity by overcoming the forces that resist the creation of something new, then this workshop is for you.

Marie Diaz, Founder and CEO, Pursuit of Excellence
Over the past 24 years, Ms. Diaz’s leadership as the founder and CEO of Pursuit of Excellence has propelled the company to become one of the largest HR Service firms in the country. Her own professional success places her in a unique position to provide not just support to Executives and leaders with Strategic HR best practices moreover to support potential entrepreneurs who are essential to the American economy. Entrepreneurs are responsible for 65 percent of the vast new jobs in America in the last two decades. People don’t know that there are 10.6 million women-owned businesses in this country that generate over $1 trillion and employ 19 million Americans.” As a Latina women and entrepreneur, Marie recognizes the importance of opening doors for female Latino and Minority innovators around the country. In addition to her role at POE, she is responsible for many other organizations that she has either funded and or build as a vertical market towards the initial starting company to POE.

J.R. Gonzales, Founder and President, JRG Communications
J.R. Gonzales’ knowledge and expertise in analyzing Hispanic markets and trends, have earned him local and national recognition as a leading authority on reaching Hispanic markets. Gonzales has been cited as a source in major media outlets such as CNN Financial, National Public Radio (NPR), CBS’ Public Eye, PBS, The Washington Times, Hispanic Business, Hispanic, and Hispanic Trends, to name a few. The network, clients and business contacts Gonzales has goes beyond the continental United States. Gonzales has been a speaker and trainer in China, Mexico, Canada and parts of Central America. From high schools to Fortune 500 companies, Gonzales can deliver a message that puts today’s issues into perspective, inspires people to do more and to become better at what they do. Gonzales’ extensive experience in running local, state and national organizations have given him a unique perspective on the growing and ever-changing Hispanic market. He has served in top leadership positions in Hispanic based organizations. From 1996 – 1998 Gonzales was elected and served as the Chairman of the Greater Austin Hispanic Chamber of Commerce; 1999 – 2001 he served as Chairman of the Texas Association of Mexican American Chambers of Commerce (TAMACC); and 2002 – 2004 was Chairman of the Board of the United States Hispanic Chamber of Commerce. Gonzales was then hired as President and CEO of the United States Hispanic Chamber of Commerce (USHCC). Today Gonzales is a certified John Maxwell speaker, coach and trainer working with both nonprofit and business organizations developing leadership programs, business strategies and professional development of key staff and executives.

2:15 PM – 3:00 PM

WHAT IS THE STATE OF TEXAS HUB MENTOR PROTÉGÉ PROGRAM?
This workshop will provide a general overview of the State of Texas Mentor Protégé Program, including how the state agencies assist in the pairing of companies by utilizing resources such as the Statewide HUB reports and utilizing approved Mentor Protégé partnerships to assist with increasing opportunities for contracting and subcontracting with the State of Texas.

Sherice Williams, Historically Underutilized Business (HUB) Operations Manager, Texas Health and Human Services System (HHS)
Sherice Williams oversees the daily operations and administration of the HUB Programs for the multiple agencies and strives to ensure the agencies’ make a good faith effort to include HUB businesses in its procurement and contracting. These initiatives involve evaluating and determining HUB Subcontracting opportunities, administration of the HHS HUB mentor/protégé program, participating in external marketing and in-reach/outreach efforts to assist in maximizing HUB inclusion, facilitating vendor trainings and workshops, and continuously building relationships, educate and create awareness about the HUB program within HHS and around Texas. Ms. Williams has been employed with the State of Texas for 20 years; with 17 of those years have been dedicated to assisting small, minority, and veteran owned businesses develop business relationships and gain knowledge regarding the State of Texas procurement processes. Sherice is a Certified Texas Contract Manager, Certified Texas Contract Developer, and holds a Certified Compliance Administrator Certification (CCA) from Morgan State University.

3:15 PM – 4:00 PM

DIGITAL MARKETING 101
Business owners will receive guidance on improving their web presence, learn how to reach new customers online and grow their business using Google’s online advertising platform aka Google Ads. In addition, they will leave with resources and information on other ways to improve SEO, Google Analytics and our Google Supplier Diversity program.

Vicky Hernandez Sepulveda, Google Digital Coach, Google
Vicky is one of 8 Google Digital Coaches in the United States. Prior to joining Google Vicky was the Senior Director of Small Business and International Events at the Greater Austin Hispanic Chamber of Commerce. Vicky was responsible for the development, delivery, and execution of all Small Business and International Initiatives including two of GAHCC Signature Events: Capital of Texas Awards and Celebrando Austin. Vicky was the GAHCC liaison for the Multi Ethnic Chamber Alliance working with the GAHCC, Austin Black Chamber of Commerce, Austin Asian Chamber of Commerce, and the Austin LGBTQ Chamber of Commerce. As the liaison for the GAHCC Vicky collaborated with the other chamber leadership to bring Austin’s diverse business community quality events and educational topics for small business owners. Vicky’s passion for international economic development led her to be a Mayor Adler appointed commissioner to the Austin Airport Boards and Commissions. Vicky also served as a committee member of the Air Force Task Committee at the Austin Chamber of Commerce. She is very active in the Austin Sister Cities Association which includes planning activities and welcoming delegations from Saltillo, Mexico. Originally from Houston, Texas, she attended the University of Houston. Vicky moved to Austin in 1997 to start her career in banking with Bank of America as Banking Center Manager. Vicky has a passion for animal welfare and animal rescue organizations. When she is not contributing her time to animal causes she enjoys spending time with her family and friends.

3:15 PM – 4:00 PM

LEVERAGING LATINA/O CULTURE IN BUILDING A SMALL BUSINESS
The Latina/o population will create significant changes in the workforce in the United States especially in Texas where approximately 40% of the population are projected to become 30% of the U.S. population by 2040. This workshop will focus on how to leverage our Latina/o culture and Latinidades to grow and foster new entrepreneurial innovation and activity in Texas and beyond.

Gloria Martinez-Ramos, Ph.D., Director of Latina/o Studies Minor, Texas State University
Dr. Martinez is a Professor in the Department of Sociology and the inaugural Director of Latina/o Studies Minor at Texas State University. Dr. Martinez-Ramos earned her Ph.D. and M.A. in Sociology from the University of Michigan, Ann Arbor, a B.A. in Child Development from San Jose State University, and an A.A. from Hartnell College, Salinas, California. Gloria has over 10 years teaching various courses in sociology, such as, Multiculturalism, Medical Sociology, Social Stratification, Introduction to Sociology, Latinos and Immigration, and Latinos and Aging. Her research has focused on Latina/o and Immigration, Aging, Latina/o Health Disparities, Education, Race and Ethnicity, Community Studies, and Quantitative and Qualitative Research. In 2016, she received the Excellence in Diversity Faculty Award from Texas State. Currently, she a Fellow of the New Leadership Academy through the National Center for Institutional Diversity at the University of Michigan – Ann Arbor.

Honorable Alexander Villalobos, Councilman, City of Kyle
Alexander Villalobos has a B.A. in Criminal Justice from Texas State University, a Master of Public Administration from the University of Phoenix and is currently a lecturer in the Department of Occupational, Workforce, and Leadership Studies at Texas State University. Alex is currently an elected City of Kyle Council Member (2017 to present) where he is engaged in the process of strategic planning, economic development, planning, public safety planning, budget creation and implementation. Over 10 years of law enforcement professional leader with a Master Peace Officer Certification. He has expertise in building collaborative relationships with stakeholders at the local, county, state and national level and has over ten years of developing and implementing public safety public policy initiatives, infrastructure, and economic development, and community-based policing practice with college students and local communities. His areas of expertise are human resources and logistics management, diversity training among law enforcement, policy evaluation, public administration, intelligence analysis, threat assessment, emergency management, self-defense tactics, and criminal investigation. In 2016, he was selected to be a Fellow of the New Leadership Academy through the National Center for Institutional Diversity at the University of Michigan – Ann Arbor.

3:15 PM – 4:00 PM

MARKETING TIPS FOR SUCCESS IN THE HUB PROGRAM
Presenting data mining tools that will help small businesses market to state government. Learn how to obtain historical information on state government procurement and use to formulate a marketing plan specific to your company’s capabilities.

Laura Cagle-Hinojosa, Statewide HUB Program Manager, Statewide Procurement Division (SPD), Comptroller of Public Accounts
Laura Cagle-Hinojosa started her career with the State of Texas in 1991 as a contracts analyst for the Texas Department of Mental Health and Mental Retardation’s Construction Program. It was during this time (1991), Ms. Hinojosa was assigned to implement the Historically Underutilized Business (HUB) Program (HUB) at the agency, and in 2000 was recognized by Governor George W. Bush, Governor’s Commission for Women as “Outstanding Women in Texas Government for Outstanding Leadership.” Laura returned to state government in 2007 as a procurement policy writer for the Department of Aging and Disabilities Services and in 2009 procured the position of HUB Program Coordinator for Texas Commission on Environmental Quality (TCEQ) where she oversaw the HUB and Environmental Protection Agency’s (EPA) Disadvantage Business Enterprise (DBE) program for the agency. Under Laura’s management, in June 2014, TCEQ received a national award from the EPA in Washington D.C. for the agency’s small business program. Ms. Hinojosa currents position is the Statewide HUB Program Manager at the Texas Comptroller of Public Accounts, Statewide Procurement Division. This position is responsible for HUB Certification, promulgation of HUB administrative rules, outreach and educating vendors on the HUB Program. Laura has been involved in the HUB program in one capacity or another from the program’s inception and continues to be an advocate for small businesses.

4:15 PM – 5:00 PM

BUSINESS IS POLITICS AND POLITICS IS BUSINESS
Adriana Cruz, President, Greater San Marcos Partnership
Adriana Cruz is the President of the Greater San Marcos Partnership, the regional economic development organization for San Marcos, Hays and Caldwell Counties with the mission to diversify and strengthen the regional economy. Most recent accomplishments include the announcement of more than 5,700 new jobs and over $280 million in investment in the region including the San Marcos Amazon fulfillment center, bringing 3,500 new jobs to the community. Prior to assuming this role, Cruz was the Vice President of Global Corporate Recruitment for the Austin Chamber and was Director of Marketing in Governor Perry’s Economic Development and Tourism office. In January 2016 she was appointed by Governor Abbott to the Texas Economic Incentives Oversight Board and was named a Profile in Power: Central Texas Women of Influence by the Austin Business Journal and one of Bizwomen’s 100 Women to Watch by ACBJ.

Jim Estrada, Author of The ABCs and Ñ of America’s Cultural Evolution, Principal of Estrada Consulting Group
Jim Estrada is a nationally recognized pioneer in ethnic marketing communications, with over 40 years of private sector marketing, public relations and broadcast journalism experience. As a corporate executive, he oversaw Hispanic Consumer Marketing for Anheuser-Busch, Inc. in St. Louis, MO. In the public sector, Jim Estrada directed PR and community outreach for the San Diego County Council of Governments and designed the marketing campaign to gain voter support for construction of the San Diego Trolley, one of the most successful ridership and revenue generating, light-rail transit systems in the U.S. The former television news journalist and award-winning documentary film producer remains an advocate of cultural awareness in media and educational curricula and is a national speaker on the growing influence of Hispanics, Latinos, and mestizos in the USA. He founded Estrada Communications Group in San Antonio, TX and has provided his expertise to corporations, public and nonprofit clients with strategic counsel related to ethnic communications and outreach. Among his list of national/regional clients are: AT&T, Anheuser-Busch, California Hispanic Chambers of Commerce, Catholic Diocese of Austin, Lopez Foods, McDonald’s, TAMACC, U.S. Hispanic Chambers of Commerce, University of Texas-Austin (LatinoUSA & Universo), Walmart, and Wells Fargo. He is an award-winning TV documentary producer (Robert F. Kennedy Journalism Awards; La Raza Series) and currently serves on the board of directors of the American Association of Hispanics in Higher Education (AAHHE), co-chairs the community council of the Department of Journalism’s VOCES Oral History Project at the University of Texas-Austin and served on the Advisory Council of the University of Texas Libraries from 2010-2016. The Greater Austin Hispanic Chamber of Commerce named him “Male Entrepreneur of the Year” in 2014.

Honorable Daniel Guerrero, Director for Special Programs and Chief of Global Relationships, Virtual Trade Mission Foundation
A native of San Marcos, Daniel Guerrero holds degrees from Austin Community College, Texas State University, and St. Edward’s University. Daniel has served in nonprofit leadership roles as the Executive Director for INROADS/Central Texas, Inc. where he oversaw the professional development of university students as they transitioned into corporate leadership roles. Daniel has served his alma mater as Texas State University’s Assistant Dean of Students for Student Development and Leadership Programs. He is currently teaching “Introduction to Global Business” and “Transformative Leadership” in the McCoy School of Business. Daniel currently serves as the Director for Special Programs and Chief of Global Relationships for the Virtual Trade Mission Foundation and represents a diverse portfolio of clients as a consultant with J.L. Powers & Associates. Daniel has served as an elected leader to the San Marcos City Council and three terms as Mayor. During his time in office, San Marcos was recognized as the Fastest Growing City in the United States and helped turn the Greater San Marcos region into an influential player in the global marketplace. Beyond his local elected role, Daniel has served on the boards of the Capital Area Council of Governments, Capital Area Metropolitan Planning Organization, Texas Municipal League, National League of Cities, Association of Hispanic Elected Officials, Mayor’s Institute on City Design, Greater San Marcos Partnership and the U.S Conference of Mayors. He continues to cultivate and enhance his long-standing relationships with his peers and colleagues from throughout the Central Texas region and around the world. As a volunteer leader, Daniel has served on the Ki Charter School Board of Trustees, Board of Directors for the Salvation Army, and was recently appointed by Governor Greg Abbott to serve on the Texas State Board of Pharmacies. He enjoys traveling the world, and spending time with his rescues dogs; Milly and Autumn.

7:00 PM – 11:00 PM

VEGAS FIESTA
Vegas night TAMACC style! There will be casino tables, carnival games, TAMACC has Talent entertainment, live auctions, silent auctions, Tour of Texas door prizes, just an evening of FUN!

10:00 PM

DEADLINE FOR DELEGATE LIST FROM MEMBERS FOR ANNUAL MEETING
TAMACC Members provide their Delegate List to Belinda Aleman-Cruz, TAMACC Staff, of those attending the Annual Meeting for voting eligibility.

SATURDAY, SEPTEMBER 8, 2018

8:00 AM – 12:00 PM

REGISTRATION / INFORMATION
Registration for the Convention and/or Individual Events.

8:30 AM – 10:00 AM

TAMACC PREVIOUS CHAIRS’ BREAKFAST
Closed Breakfast for the TAMACC Previous Chairs to Share Tales of Leading TAMACC throughout the 43 years.

8:00 AM – 12:00 PM

VISIT SAN MARCOS
Great opportunity for attendees and families to visit local businesses such as the Outlet Malls, Texas State University campus, Aquarena Springs or see real World War II aircraft at the Commemorative Airforce hangar.

9:00 AM – 9:50 AM

A ROADMAP TO ACHIEVING GOALS: HOW TO GET THERE FROM HERE
Do you have a big goal or dream that you’ve been putting off for a long time? Do you feel bored with your career choice, but you never do anything to improve the situation? Or do you feel frustrated and out of balance, like you are neglecting important parts of your life? This interactive workshop led by Evelina Solis will reach you how to develop a positive attitude and behavioral goals that will allow you to overcome limitations and roadblocks that have previously held you back in life.

Evelina Solis, Founder and President, Sol2Soul
In the fight of her life with health challenges and adversities, Evelina Solís found her true calling of being a voice for the voiceless, being a spokesperson advocating for Lupus & PTSD, and finding human moments to tell people’s truth through professional speaking engagements crisscrossing the nation and utilizing various multimedia platforms such as TV, radio and social media. Evelina Solís is the Founder and President of Sol2Soul, a life coaching, consulting and inspirational speaking resource. She is also the Co-Founder of The Power of Women with Quevarra Moten, an inspirational workshop series that helps women reignite their passion and refuel their energy to live full and die empty.

10:00 AM – 10:50 AM

ENTREPRENEURSHIP: WHAT IS IT AND HOW DOES IT WORK
Entrepreneurship is defined as the activity of setting up a business or businesses, taking on financial risks in the hope of profit. This is a simple definition for a complex subject. Participants in this workshop will learn from experienced facilitators the benefits of being an entrepreneur, the characteristics/traits needed to be an entrepreneur. Entrepreneurship is risky proposition and not for everyone. If you think you have what it takes to find, evaluate, and develop an opportunity by overcoming the forces that resist the creation of something new, then this workshop is for you.

Marie Diaz, Founder and CEO, Pursuit of Excellence
Over the past 24 years, Ms. Diaz’s leadership as the founder and CEO of Pursuit of Excellence has propelled the company to become one of the largest HR Service firms in the country. Her own professional success places her in a unique position to provide not just support to Executives and leaders with Strategic HR best practices moreover to support potential entrepreneurs who are essential to the American economy. Entrepreneurs are responsible for 65 percent of the vast new jobs in America in the last two decades. People don’t know that there are 10.6 million women-owned businesses in this country that generate over $1 trillion and employ 19 million Americans.” As a Latina women and entrepreneur, Marie recognizes the importance of opening doors for female Latino and Minority innovators around the country. In addition to her role at POE, she is responsible for many other organizations that she has either funded and or build as a vertical market towards the initial starting company to POE.

J.R. Gonzales, Founder and President, JRG Communications
J.R. Gonzales’ knowledge and expertise in analyzing Hispanic markets and trends, have earned him local and national recognition as a leading authority on reaching Hispanic markets. Gonzales has been cited as a source in major media outlets such as CNN Financial, National Public Radio (NPR), CBS’ Public Eye, PBS, The Washington Times, Hispanic Business, Hispanic, and Hispanic Trends, to name a few. The network, clients and business contacts Gonzales has goes beyond the continental United States. Gonzales has been a speaker and trainer in China, Mexico, Canada and parts of Central America. From high schools to Fortune 500 companies, Gonzales can deliver a message that puts today’s issues into perspective, inspires people to do more and to become better at what they do. Gonzales’ extensive experience in running local, state and national organizations have given him a unique perspective on the growing and ever-changing Hispanic market. He has served in top leadership positions in Hispanic based organizations. From 1996 – 1998 Gonzales was elected and served as the Chairman of the Greater Austin Hispanic Chamber of Commerce; 1999 – 2001 he served as Chairman of the Texas Association of Mexican American Chambers of Commerce (TAMACC); and 2002 – 2004 was Chairman of the Board of the United States Hispanic Chamber of Commerce. Gonzales was then hired as President and CEO of the United States Hispanic Chamber of Commerce (USHCC). Today Gonzales is a certified John Maxwell speaker, coach and trainer working with both nonprofit and business organizations developing leadership programs, business strategies and professional development of key staff and executives.

11:00 AM – 11:50 AM

PUBLIC SPEAKING AND COMMUNICATION
“The number one criterion for advancement and promotion for professionals is an ability to communicate effectively.” – HARVARD BUSINESS REVIEW
Effective Communication is the most important element in growing in your career, business, and self-confidence. Public Speaking is one of the greatest ways to increase influence and one of the greatest fears of even the most polished professionals. The facilitator will share the power of communication and some of the elements that the Masters of Communication use to connect with and influence their audiences. This will help attendees understand to focus on the audience over themselves and prepare them with very applicable skills to move forward into any situation whether in the board room, on a stage or in a one-on-one negotiation.

Bridgett Krause, Trainer and Executive Coach, John Maxell Team; Founder and CEO, Dream Big Facility
Bridgett Krause graduated from San Diego State University and owned a successful million-dollar business in Texas for eight years. Bridgett has since moved out of the daily operations of that business to help other businesses, schools, organizations, and individuals grow and thrive. Bridgett is a part of Global Transformation with the John Maxwell Foundation, training thousands of leaders in Guatemala, Paraguay, and Costa Rica to help transform the values and culture of these nations. She has conducted workshops and keynotes on leadership and personal growth for multiple state conferences, the Lowe’s Corporation, University of Texas Rio Grande Valley, and many private and non-profit organizations. Bridgett currently serves on the President’s Advisory Council and as a Peer to Peer Teaching Partner on the John Maxwell Team training 18,400 plus Team members in over 153 countries. Her greatest passion is helping individuals find their purpose and empowering them to walk out a life they design and choose. Bridgett currently lives in New Braunfels, Texas with her husband and business partner Ryan Krause, two miniature schnauzers, Bekkar and Bella, and the ruler of their home is a 13-year old feline named Sterling.

12:00 PM – 12:30 PM

LUNCH ON THE GO
Take a break and enjoy a box lunch.

12:30 PM – 4:00 PM

TAMACC ANNUAL MEETING
Elections, Voting for future Conventions and Quarterly Meetings, Regional Delegation Meetings, TAMACC in Review of the Previous Year and projections for the 44th year of this organization.

6:00 PM – 7:00 PM

CHAIRMAN’S VIP RECEPTION
SPONSOR: Tito’s Vodka
Cocktail hour that provides an opportunity to socialize with the attendees, leadership, speakers, awardees, and sponsors.

7:00 PM – 10:00 PM

CHAIRMAN’S GALA AND AWARDS BANQUET
Speakers: Honorable Alice Rodriguez, Waco City Councilwoman
Awardees – Businessman of the Year: Mike Capello, Owner, Chisholm Trail Barbecue and Frank Spencer, III, President, Aztec Contractors, Inc.
Awardees – Corporate Hispanic Advocate of the year: AT&T and El Paso Water Utilities
Awardees – Small Chamber of the Year: Del Rio Hispanic Chamber of Commerce
Awardees – Large Chamber of the Year: El Paso Hispanic Chamber of Commerce
Awardees – Joe Rodriguez Leadership Award
Awardees – Chairman’s Award

The Chairman’s Gala is a black-tie event that is the close of another successful convention of Hispanic businesses and stakeholders of Texas. During the gala there are notable speakers, awards, and the induction of the 2018 – 2019 Executive Committee.

10:00 PM – 2:00 AM

HOSPITALITY SUITE
A fun event to celebrate, unwind, and say goodbye until next year.

CONFIRMED SPEAKERS AND VIPS

Cecilia Abbott

First Lady of Texas

Julian Alvarez, III

Commissioner, Texas Workforce Commission

Frank Garcia

National Association of Latino Chambers of Commerce Chairman

J.R. Gonzales

TAMACC Chairman, 1999-2001
United States Hispanic Chamber of Commerce Chairman, 2002-2004
United States Hispanic Chamber of Commerce President and CEO, 2004

Samuel Guzman

TAMACC Chairman, 1988-1990; 2008-2009; 2015-2018
TAMACC President, 2000-2002; 2009-2011

Anette Soto Landeros

Hispanic Women’s Network of Texas Chairwoman

Violeta Mercado

TAMACC Woman of Distinction

Frank Montes

California Hispanic Chamber of Commerce Chairman

Lupe Morin

TAMACC Woman of Distinction, Hispanic Women’s Network of Texas Executive Director

The Honorable Debbie Nash-King

Councilwoman, City of Killeen

The Honorable Juan Rivera

Councilman, City of Killeen

The Honorable Alice Rodriguez

Councilwoman, City of Waco

Nelson Rodriguez

TAMACC Chairman, 1978-1979
First Elected President of the United States Hispanic Chamber of Commerce, 1979

The Honorable John Thomaides

Mayor, City of San Marcos

The Honorable Gisela D. Triana

Judge, 200th District Court

PLEASE NOTE – THIS IS A LIVING DOCUMENT.
AS SPEAKERS, SPECIAL GUESTS, AND INFORMATION IS CONFIRMED THE INFORMATION WILL BE UPDATED HERE.