Business and Professional Development Workshops

Grow your business, and improve your professional skillsets by attending our convention workshops and seminars. We have a stellar lineup of experienced consultants, successful entrepreneurs, business advisors, leadership trainers and coaches to facilitate our workshops.

Below is an overview of some of the workshops you can benefit from. For a complete listing of workshops visit Itinerary.

To attended you can get a Full Registration that allows full access to the entire convention or you can purchase a Workshop Pass for $25. This pass will allow holder to attended all workshops, seminars and plenary sessions throughout the convention.

To Purchase a Full Registration or a Workshop and Seminar Only Pass go to http://hbctexas.com/registration/

17 TIPS TO SUPERCHARGE YOUR DIGITAL MARKETING STRATEGY

Kyle Bailey – Frontburner Marketing

SEO, WordPress, Facebook, Instagram, Blogging… where do you start, and how do you find the time to fit it all in? In this workshop, Kyle Bailey of Frontburner Marketing walks you through an overview of how to tell your story and attract more customers with an effective Digital Marketing Strategy.

A ROADMAP TO ACHIEVING GOALS: HOW TO GET THERE FROM HERE

Evelina Solis – President and Founder at Sol2Soul

Do you have a big goal or dream that you’ve been putting off for a long time? Do you feel bored with your career choice, but you never do anything to improve the situation? Or do you feel frustrated and out of balance, like you are neglecting important parts of your life? This interactive workshop led by Evelina Solis will reach you how to develop a positive attitude and behavioral goals that will allow you to overcome limitations and roadblocks that have previously held you back in life.

ACTIVE SHOOTER: A CITIZEN’S GUIDE TO PLANNING FOR SURVIVAL

Bo Kidd – Chief of Police, Buda, Texas

The Civilian Response to Active Shooter Events (CRASE) course, is designed and built on the Avoid, Deny, Defend (ADD) strategy. It provides strategies, guidance and a proven plan for surviving an active shooter event. Topics include the history and prevalence of active shooter events and civilian response options.

BUSINESS ETIQUETTE FOR LEADERSHIP

Barbara Baggerly- Hinojosa, Ph.D – CEO, Leadership Empowerment Group

Participants of this training will have a better understanding of the rules of etiquette in the workplace. In addition, participants of this training will be able to take the concepts learned and apply them to their leadership situation. Participants will learn skills that can lead to improved productivity, better management and an overall increase in professional growth that will help leaders be more successful.

BUSINESS IS POLITICS AND POLITICS IS BUSINESS

A Plenary Panel Discussion
Adriana Cruz – President, Greater San Marcos Partnership
Jim Estrada – Author of The ABCs and Ñ of America’s Cultural Evolution, Principal of Estrada Consulting Group
Honorable Daniel Guerrero – Director for Special Programs and Chief of Global Relationships, Virtual Trade Mission Foundation

The purpose of this panel discussion is to better understand how government rules and regulations, from a local to federal level, directly affect your business.The panelist of this session brings to the table decades of experience. Panelists will openly share their thoughts and give examples of how to navigate the political waters of today’s business environment.

DIGITAL MARKETING 101

Vicky Hernandez Sepulveda – Google Digital Coach, Google

Business owners will receive guidance on improving their web presence, learn how to reach new customers online and grow their business using Google’s online advertising platform aka Google Ads. In addition, they will leave with resources and information on other ways to improve SEO, Google Analytics and our Google Supplier Diversity program.

DISCOVERING RELATIONAL LEADERSHIP

Bridgett McAdams-Krause – Trainer and Executive Coach, John Maxell Team; Founder and CEO, Dream Big Facility

There are 4 different personality types: Dominant, Inspiring, Supportive, and Cautious. When we start to understand who we are and how we are motivated, it greatly impacts our relationship with ourselves and others. Bridgett McAdams-Krause will take this concept and relate it to your Employees, Vendors, Sponsors and Executive Team in a fun light-hearted manner that will keep them engaged, laughing and learning. Understanding what drives certain personality types to want details versus speed or procedures versus fun, is a true game changer in customer service.

DOING BUSINESS WITH THE UNIVERSITY OF TEXAS SYSTEM

Hopeton Hay – Director of HUB Programs, University of Texas Systems

At this workshop, representatives for UT System Administration and several of its institutions will discuss upcoming procurement opportunities, their procurement process and requirements, and what it takes to bid successfully. UT System Institutions spends hundreds of millions of dollars each year purchasing a wide variety of products and services.

ENTREPRENEURSHIP: WHAT IS IT AND HOW DOES IT WORK

Marie Diaz – Founder and CEO, Pursuit of Excellence
J.R. Gonzales – Founder and President, JRG Communications

Entrepreneurship is defined as the activity of setting up a business or businesses, taking on financial risks in the hope of profit. This is a simple definition for a complex subject. Participants in this workshop will learn from experienced facilitators the benefits of being an entrepreneur, the characteristics/traits needed to be an entrepreneur. Entrepreneurship is risky proposition and not for everyone. If you think you have what it takes to find, evaluate, and develop an opportunity by overcoming the forces that resist the creation of something new, then this workshop is for you.

HOW TO ACHIEVE EXCELLENT CUSTOMER SERVICE

Michael Harrison – Customer Service Trainer and Consultant, Founder and Owner of Customer Service Excellence

Harrison’s focus on practical and easy-to-apply tactics that will help you assist your customers. Some key skills that people will walk away with is how to have a successful first impression, have effective telephone techniques, improve your listening skills, how to handle a complaint and finally S-E-N-T an easy to remember technique to increase your customer satisfaction.

LEADERSHIP AND ITS CONNECTION TO EMOTIONAL INTELLIGENCE

J.A. Gonzalez, Ed.D. – Superintendent, McAllen Independent School District

Emotional Intelligence (EI) has become a hot topic in terms of leadership traits. What exactly is it and how does it play out in the context of leadership? As more and more people accept that emotional intelligence is just as important to professional success as technical ability, companies and organizations are increasingly using it when they hire and promote. This workshop will give participants a better understanding and insight to E.I. and learn how to develop their own E.I. skills.

LEVERAGING LATINA/O CULTURE TO BUILD A SUCCESSFUL BUSINESS

Gloria Martinez-Ramos, Ph.D. – Director of Latina/o Studies Minor, Texas State University
Honorable Alexander Villalobos – Councilman, City of Kyle

The Latina/o population will create significant changes in the workforce in the United States especially in Texas where approximately 40% of the population are projected to become 30% of the U.S. population by 2040. This workshop will focus on how to leverage our Latina/o culture and Latinidades to grow and foster new entrepreneurial innovation and activity in Texas and beyond.

MARKETING TIPS FOR SUCCESS IN THE HUB PROGRAM

Laura Cagle-Hinojosa – Statewide HUB Program Manager, Statewide Procurement Division (SPD), Comptroller of Public Accounts

Presenting data mining tools that will help small businesses market to state government. Learn how to obtain historical information on state government procurement and use to formulate a marketing plan specific to your company’s capabilities.

PUBLIC SPEAKING AND COMMUNICATION

Bridgett McAdams- Krause – Trainer and Executive Coach, John Maxell Team; Founder and CEO, Dream Big Facility

“The number one criteria for advancement and promotion for professionals is an ability to communicate effectively.” -HARVARD BUSINESS REVIEW

Effective Communication is the most important element in growing in your career, business, and self-confidence. Public Speaking is one of the greatest ways to increase influence and one of the greatest fears of even the most polished professionals. The facilitator will share the power of communication and some of the elements that the Master of Communication use to connect with and influence their audiences. This will help attendees understand to focus on the audience over themselves and prepare them with very applicable skills to move forward into any situation whether in the board room, on a stage or in a one-on-one negotiation.

Echarte Flores: How to promote yourself through effective personal communications

Jim Estrada – HAuthor of The ABCs and Ñ of America’s Cultural Evolution, Principal of Estrada Consulting Group

Communication is integral to any relationship, be it a familial, friendship, business, a working relationship, and even cross-cultural partnerships. The lack of effective communications can absolutely ruin a necessary or desirable relationship. Culture has been a widely accepted barrier to effective communications; but elements of culture (ethnicity, values, and behaviors) can be limiting if we define culture as being relatively simple and fixed. It can also be a complex, dynamic, and adaptive method to effectively deal with people! Come learn how to “echarte flores.”

WHAT IS THE STATE OF TEXAS HUB MENTOR PROTÉGÉ PROGRAM?

Sherice Williams – Historically Underutilized Business (HUB) Operations Manager, Texas Health and Human Services System (HHS)

This workshop will provide a general overview of the State of Texas Mentor Protégé Program, including how the state agencies assist in the pairing of companies by utilizing resources such as the Statewide HUB reports and utilizing approved Mentor Protégé partnerships to assist with increasing opportunities for contracting and subcontracting with the State of Texas.